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Coercive control is at the core of all ongoing abuse. It is the systematic pattern of a perpetrator’s behaviour towards their victim. Its purpose is to disempower a victim’s self-esteem, self-worth, and independence, creating isolation and barriers to support.

This animation was conceived and created by Ards and North Down PCSP, North Down and Ards Women’s Aid, South Eastern Sexual and Domestic Violence Partnership and Neep Pictures.

SignHealth worked with Aimee Campbell-Nottage to translate this video into British Sign Language (BSL) and shared it as part of SignHealth’s 16 Days of Activism against gender-based violence in 2021.


Contact our Domestic Abuse Team

If you are in an abusive relationship or think you might be, please contact us.

Text 07800 003421 or email da@signhealth.org.uk

Confidentiality is important to us. For more information, please read our privacy statement.

Please note: We are not an interpreting agency. Check if your service has a contract or process for booking BSL interpreters, or use the NRCPD website, or search for BSL interpreting agencies working in your area.

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